Thursday, August 27, 2020
Unidentified Flying Objects Fact Or Fiction Essays - Pseudoscience
Unidentified Flying Objects: Fact or Fiction? Unidentified flying articles, or UFOs, as they're affectionately called, are one of the century's generally charming and questionable puzzles. Since antiquated occasions, UFOs of different types have been represented. More today than any time in recent memory, several scholars, scholars, and researchers have attempted to answer why there are or whether there aren't UFOs. As indicated by a few, the theory that UFOs are outsider rockets from a different universe is a ridiculous and stupid proposition. Others fervently oppose this idea what's more, attest that extraterrestrial life isn't just conceivable, however such living things might be predominant, innovatively propelled creatures who visit our Earth consistently. Are these flying saucers a fantasy of our creative mind? Or then again, are they a real reality we want to excuse since we dread the unnerving truth that we are not by any means the only ace race? Are we reluctant in light of the fact that society names such youthful psycho commensurate to buying in to confidence in apparitions? These are a couple of the numerous appropriate UFO addresses the develop individual must address. One of the most mainstream hypotheses that help and clarifies the presence of outsider creatures is the old space explorer hypothesis. This hypothesis contains three principle ways of thinking. The first states that outsiders reproduced with our crude progenitors consequently making present day man. The second is very comparative. Outsiders performed hereditary building on chimps in this manner making the Homo Sapiens and man's knowledge. The third, and least acknowledged, is that pioneers from another system came to Earth, mated with the natives and set up an elevated level of culture, before being obliterated by some common calamity. What's more, upon this disaster and decimation, we fabricate and develop (Fitzgerald 1). Berossus, a Babylonian researcher, may have been the first space explorer antiquarian. He said that creatures supplied with reason offered the Sumerian culture before 3000 BCE. The Sumerians, alongside their social inheritors, the Babylonians, never alluded to such creatures as divine beings. Or maybe they were portrayed as sickening cursed things, adescription just merited by excluded outsider guests (2). Above and beyond takes the space traveler hypothesis and construes that with it, we can comprehend the later strict societies, for example, the Hebrews who are thought to have obtained quite a bit of Sumerian practice. Such religions and mystery social orders, with their detailed and confounded customs may really be protecting from a past age parts of an elusive and minimal got information, similarly as the Egyptian, Hebrew, and Mayan ministers protected in their sanctuaries the motivated expression of their aloof makers (3). Alien originators may have set down specific customs which got befuddled throughout the years, bringing about the different old religions; outsiders being the wellspring of our idea of God. This additionally may clarify how miles long plans, just perceptible from the air, were made in old times. The main justification for the chance of such plans is that the people of old had help from the sky, specifically extraterrestrial help. Numerous UFO scholars, stargazer Morris Jessup being the herald, go significantly further: not just were pre-Biblical and Biblical occasions loaded with Alien intercession, in any case, he fights that the UFO marvel is the missing connection between Biblical otherworldly records of supernatural occurrences and set up, repudiating science. Jessup clarifies that nothing is otherworldly and nothing is outside nature (12). He proceeds with that the Bible is loaded with UFO accounts, portrayed by different portrayals: heavenly attendants, the disclosure on Mt. Sinai, the consuming shrub, and Elijah's levitation to paradise. Jessup says the Bible is a physical record, not an assortment of awesome disclosure in spite of the fact that the supernatural occurrences of this and all religions welcome levelheaded and physical clarification, in the event that we award the 'presence of spatial insight (13).' Another mastermind, Brinsley Trent, follows the subject of extraterrestrial translations of the Bible and cases that the Garden of Eden was, the same number of old writings bring up, not the underground, however, in the Underworld - for example outside the circle of earth, which means Mars. At the point when the Great Flood happened, Noah constructed an incredible pontoon, a spaceship, and arrived on Earth (Life 16). In any case, Cornell stargazer Carl Sagan cautions that this antiquated space traveler hypothesis and the saucer fantasies speak to a bargain between the need to have faith in a conventional God also, the contemporary weights to acknowledge the declaration of science (Fitzgerald 5); subsequently, as per
Saturday, August 22, 2020
The Disorder that Sparks Debates free essay sample
This presents an assessment of the discussion encompassing a confusion called Fibromyalgia. This presents an assessment of the contention encompassing a confusion called Fibromyalgia. The essayist presents a point by point examination of the confusion including manifestations, determination strategies and medications. Likewise the author reveals insight into the discussion encompassing the confidence in the turmoil by the clinical network and people in general. The paper discusses the inquiry, it is an ailment or an emotional wellness issue. Since the beginning clinical science has kept on progressing in its capacity to perceive, classify and name issue. With improved innovation it has gotten a lot simpler to preclude scatters as manifestations present themselves in a clinical setting and be capable decide their starting point. With the trend setting innovation the clinical network has gotten progressively certain about its capacity to figure out what is and what isn't a confusion or illness. This newly discovered certainty has made discussion and discussion over certain clutters which can't be demonstrated yet the side effects are verifiably obvious. We will compose a custom exposition test on The Disorder that Sparks Debates or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page As of late numerous clutters have been named and the medicines have been found. This is the situation with psychological wellness issue just as physiological issue.
Friday, August 21, 2020
Essay Topics on Astrophysics Using Slide Shows
Essay Topics on Astrophysics Using Slide ShowsAn important aspect of a good essay is the choice of essay topics on astrophysics. A good example would be a student who is writing an essay on the expansion of the universe or life on other planets. There are many excellent resources that will help students develop their own selections of essay topics for these types of topics. One would want to know that the assignments are well written and clearly define the topic.You must be careful to select a topic that the student has a passion for. The choice should be something that could be thought about over a long period of time. It could be something they really like. When searching for these types of topics you want to make sure they can be converted into word documents in order to use them in your paper.The selection should be something that would be enjoyable to the student as well as appealing to the reader. You need to remember that there is little room for error in these types of essays . You want to write every topic from scratch and proofread it before submitting it to the correct referee.One creative way of approaching this type of assignment is to use a slide show as the first piece of a presentation. After the presentation, ask the audience to tell you about the things they remembered and enjoyed the most. The slide show should be the main focus of the presentation.Students need to be taught how to place the picture in the correct places. If a student is familiar with the information they just learned then they can decide where the location is appropriate. However, if the student is not familiar then it will take some time to find out where the right place is. One way to eliminate this problem is to begin the presentation with a question and answer session that include the student and ask the audience to guess where the location is.The presentations should be conducted at the proper times of day. It is always best to conduct the presentation during the lunch h our when most people are working. During the afternoon the class may be overstressed and distracted by outside activities.One of the major benefits of using slide shows as part of a presentation is that it can be used as a recap of previous material. This is especially important for the student who is learning on the same topic as their topic. It is often best to compare the topics in question before moving on to a new one. This helps the student to familiarize themselves with the subject by making it part of the larger education of the student.Creating a presentation that you can use as a lesson to teach the student all of the necessary tools that are needed to succeed in the field is a great way to achieve this goal. The slides must be legible and of the correct dimensions. Once you have completed this, you are well on your way to creating a presentation that makes sense to the student and the teacher.
Monday, May 25, 2020
The Effects of Stigma and Labeling on Mental Illness...
Mental Illness, that name conjures up a vast array of frightening images in the minds of the general public and media; an unfair image that is stigmatizing for the sufferer. The stigma is also pervasive in the mental health field, where patients who receive treatment are sometimes treated unfairly by the practitioners, who are supposed to help them in the first place. This is what my paper will discuss, the effects of stigma and labeling on patients and their families. I have culled many sources from scholarly papers, that back up my claim. I will describe what I thought of about the articles and how they pertain to the main points I am trying to make. In our society today, mental health treatment is considered to be much more humane andâ⬠¦show more contentâ⬠¦The study took opinions from the severely ill and their caretakers, this makes it a accurate study that has good validity. From looking at the study, the number one major concern that the consumers had with the mental h ealth treatments, whether inpatient or outpatient, was the stigma of getting treatment by mental health practitioners and the stigma attached to the labels; both being perpetuated by the general public and the practitioners . I liked how the article talked about how mental health consumers had an income of less than 10,000 and how even though they had someone to take care of them, they still did not have enough money for adequate treatment. This is exactly the point I am trying to make, that adequate mental health treatment is beyond the budget that the average consumer has. The article also talked about how people who are in the public mental health system, had no insurance coverage to get good care; the care they got as described by family members, was like being ââ¬Å"stuck in a spiderââ¬â¢s web.â⬠(Sharon Bowland., etc all 2010). She brings up a good analogue because she is describing, how being in the public mental health system is filled with stigma and that it takes a lot of effort to get out of it and receive good care. The oneShow MoreRelatedEffects Of Stigma Toward Mental Illnesses1711 Words à |à 7 PagesIntroduction Mental illness is one of the most stigmatized medical conditions in society. People diagnosed with mental illnesses experience a difficult social life, where most of the community members harbor prejudicial attitudes toward them. Undoubtedly, having a mental illness profoundly affects how an individual interacts with the rest of the community in various issues. More often than not, the social consequences of mental disorders are negative since persons with the illness are naturallyRead MoreStigma And Suicide : A Mental Health Problem1005 Words à |à 5 PagesIf a person is experiencing a mental health problem and tries to seek help from healthcare providers, will he/she be prioritized or even taken into great importance as other medical issues? The healthcare system is expected to be the place that people can rely on when they are experiencing psychological distress and other mental health crisis (i.e. suicidal ideation). But with derisory attitudes towards people with a mental illn ess, how can we expect them to disclose these issues and seek the treatmentsRead MoreThe Effects of Word Choice on Percerptions of Mental Illness1165 Words à |à 5 Pages How does word choice affect a personââ¬â¢s perception of people who have a mental illness? If a person uses more politically correct language does that mean they are more understanding of people who have a mental illness or does it mean that people who use less politically correct language are more understanding of people with a mental illness. There have been plenty of studies carried out by researchers that have looked into word choice and its role on how it affects a personââ¬â¢s perception. For instanceRead MoreIntroduction Of Ibm Spss Statistics 21 Essay1734 Words à |à 7 Pagesanalysis indicated that 89% of participants had a decrease in stigma from Survey A to Survey B. Prior to the educational intervention, 60.7% of participants believed that someone with a mental disorder should be kept in a psyc hiatric or mental hospital, compared to 45% following the intervention. Prior to the intervention, 79.1% of participants reported that they would seek outside help if they thought that they might have a mental illness and 17.4% of participants reported that they would keep it toRead MoreThe Training Involved With Social Skills Essay972 Words à |à 4 Pagesmanagement of medication, management of symptoms, management of substance abuse, necessary skills of communication, solving the interpersonal problems, intimacy, and friendship, leisure, and recreation, fundamentals of the workplace, involvements of families and community. Each module comprises different skills areas that are taught in the exercises with the help of demonstration role play, videos along with the activities of problem solving as well as homework assignments (Ben-Zeev, et al., 2013). TheRead MoreStigma And Stigma Of Stigma1327 Words à |à 6 PagesThere are many stigmas, or misconceptions and misperceptions in our society which need to be shattered. I believe that one of the worse possible effects of stigma is that it causes those affected by psychological disorders, or mental illness, to crawl more deeply into themselves because it provokes a sense of shame. Stigma thrusts those suffering with mental illness into a sense of isolation, social exclusion, and discrimination. ââ¬Å"Stigma can lead to discrimination â⬠¦ It may be obvious or direct â⬠¦Read MoreThe Recovery And Clinical Recovery1607 Words à |à 7 Pagesit looks like, which is why there are two recovery perspectives in mental health, which is personal recovery and clinical recovery. Clinical recovery is described as a cure to symptoms due to medical treatments (McCranie, 2010). Clinical recovery was the main approach mental health professionals used in the 1980s not only in New Zealand, but also around the world. This is due to peopleââ¬â¢s perception that people with mental illness were ââ¬Ëlunaticsââ¬â¢, something of the devil, related to witchcrafts andRead MoreStigm Notes On The Management Of Spoiled Identity1643 Words à |à 7 Pagesbook, Stigma: Notes on the management of Spoiled Identity, Erving Goffman defined stigma as an ââ¬Å"attribute that is deeply discreditingâ⬠and that reduces the bearer ââ¬Å"from normal being to a person that is taintedâ⬠(Goffman 1963, p. 3). It is considered a form of stereotype or labeling of a person or group based on their illness and handicap. The topic that I will be discussing in this paper is Alcoholism, how people who are alcohol dependence are stigmatized and ways to help reduce the stigma and discriminationRead MoreEssay on Speech: History of Mental Illness991 Words à |à 4 PagesSpeech: History of Mental Illness Specific Purpose: To inform my audience how treatment of mental illness in America has changed. Central Idea: Treatment of mental illness in America from past, to present. INTRODUCTION I What is Mental Illness? Mental illnesses are disorders of the brain that disrupt a persons thinking, feeling, moods, and ability to relate to others-and if severe interferes with all aspects of daily living. Read MoreMental Health Issues: Whatà ´s Stigma? 3355 Words à |à 13 PagesIntroduction The aim of this literature review is to examine stigma as an influential factor on help seeking behaviours for young adults with mental health issues. The terms stigma has been present and utilised first by the Greeks, who used the term to describe a marking which signified something unusual or corrupt about a personââ¬â¢s moral status (Goffman 1968, Davis 2006). It has been further modernised in Erving Goffmanââ¬â¢s (1963) ââ¬Ëââ¬â¢Stigma, Notes of the management of spoiled identityââ¬â¢Ã¢â¬â¢ but has largely
Thursday, May 14, 2020
Marketing Strategy Concepts, Methodology, And Theory
In this part, related literatures about marketing strategy concepts, methodology, and theory, are reviewed. These concepts, theory and methodology are the foundations of research design of this work. 2.1 Marketing strategy The material world is objective while the peopleââ¬â¢s psychologies are very subjective. The same concepts from different people may mean different implications. The concepts of strategy tend to be used in many scenarios and embody different meanings. The marketing strategy also has its specific connotation and extensions. And there are some difference among the academic and practitioner for this concepts. So, the marketing strategy concept needed clarification. Grant (2011) defined the strategy as the means by which individuals and organizations to achieve their goals. From our understanding, the means to achieve goals is the methodology to achieve their goals. So, the critical part of marketing strategy is the policy and guideline of marketing which based on the analysis of internal resource and external environments and competitor. However, many other definitions of strategy are about the goals selection, Recourse allocation, action procedure, and plans. Such as below definition: ââ¬Å"The determination of the long-run goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goalsâ⬠-Alfred Chandler, Strategy and Structure (Robert M. Grant cited inShow MoreRelatedStandardization in International Marketing Strategy Is Doomed to Failure: Literature Review and Methodological Critique1577 Words à |à 7 PagesStandardization in International Marketing Strategy is doomed to failure: Literature review and methodological critique. The literature on standardization of international marketing strategy has rapidly increased in amount since Levitt (1983) suggested the main concept that business strategies and their influences on firm performance should be universal through national markets which are very much alike culturally, economically and politically, in spite of limited empirical evidence focusedRead MoreExperiential Marketing : Importance, Strategic Issues And Its Impact Essay1657 Words à |à 7 PagesA study on Experiential Marketing: Importance, Strategic Issues and its Impact ââ¬Å"I have learned that people will forget what you said ,people will forget what you did , but people will never forget how you made them feelâ⬠. ââ¬âMaya Angelou Introduction Rapidly growing consumer market and their cynical towards advertising give new challenge to marketer to find new ways to capture the attention of their audience.The omnipresence of IT , Supremacy of Brand and ubiquity of communication and entertainmentRead MoreWhat And Where Is Theory919 Words à |à 4 PagesWhat and Where is Theory According to Graham (2011) theories are essential to a healthy scientifically oriented study. Ravitch Riggan (2012) suggest that theory describes the cause for the way things work and how relationships are identified and tested. Theory appears to be the map of the main elements that determine an outcome and the relationship between the causative factors. Graham (2011) describes the ââ¬Å"whyâ⬠of theory as identifying the influences and concepts, while considering ââ¬Å"howâ⬠theRead MoreA New Framework For Marketing Performance1018 Words à |à 5 Pagesframework for marketing performance is to simply apply the methodology and compare the way the results correlate with organizational and operational performance outcomes. Innovations. Katsikeas et al. (2016) explain that one day marketing could possibly ââ¬Å"become irrelevant as both an academic discipline and a functional area within firms if it is viewed as being ââ¬Ësoftââ¬â¢ and unable to demonstrate linkages with valuable performance outcomesâ⬠(p. 12). It is imperative for the existence of marketing that anRead MoreCustomer Retention Strategies At Mcdonald s Corporations1502 Words à |à 7 Pagescustomer retention strategies at McDonald s corporations 1b What is the issue/problem that your proposal addresses and why is it important to the reader? This research proposal aims to address the several customer retention strategies implemented by the famous food chain restaurant, Mc Donald. Bearing in mind the increased significance of enhanced customer relationships, this topic is worthwhile to be examined for gaining an insight about the different tactics and strategies used by large organizationsRead MoreMarketing Strategy For B2b Marketing Of Commodity Products Like Steel1632 Words à |à 7 Pagesleading companies are already successfully using differentiation strategy in B2B marketing of commodity products like steel. Further, it has been shown that long term performance of companies following differentiation strategy are significantly better than those following cost leadership strategy or niche marketing strategy. The third contribution is to establish that branding is as much relevant in B2B marketing as it is in consumer marketing. Branding of products is an effective way of differentiatingRead MoreInfluence Of Self Congruity On Consumer Brand Preference And Customer Satisfaction943 Words à |à 4 Pagesreview Ã¢â¬Æ' Introduction: Marketing, in this modern generation, has evolved in tons of various methods. To find the best ways to market a product is imperative in order to survive in this era of globalization. Self-congruity, a discussion initiated by Gardner Levy is a self-concept and product image relationship and has since been studied by many (Klipfel, J. Barclay, A., Bockorny, K., 2014). As Levyââ¬â¢s early theory suggest that the notion of congruity between self-concept and brand image are psychologicalRead MoreThe Importance Of Inventory Management Systems Of Asda Essay1304 Words à |à 6 PagesImportance and Limitations: The study will focus inventory management based on the retail industry in UK. As inventory plays a key role to satisfy the customers and maximise the companyââ¬â¢s profitability. Keeping lots of inventory has been a well-used strategy in the past; few companies nowadays can afford to tie up working capital (cash) in inventory (Axsater, 2011). So managing inventories in the light of the companyââ¬â¢s financial condition is important as well. Inventory is placed in the section of assetsRead MoreA Research Study On Ubc Marketing Department1245 Words à |à 5 Pagesand I am pursuing a PhD in marketing to become an expert researcher in consumer behaviour. My goal is to generate research insights to help consumers, managers, and institutions make better decisions. Given my career goal, pursuing a PhD at UBC represents the next logical step. UBC is a highly-regarded institution that can provide me with the skills and environment I need to become a productive researcher. Upon earning my degree, I will contribute to the UBC marketing department brand as an activeRead MoreBusiness Performance Management Assessment Tools1160 Words à |à 5 Pagesactivities in large organisations often involve the collation and reporting of large volumes of data, many software vendors, particularly those offering business intelligence tools, market products intended to assist in this process. As a result of this marketing effort, business performance management is often incorrectly understood as an activity that necessarily relies on software systems to work, and many definitions of business performance management explicitly suggest software as being a definitive
Wednesday, May 6, 2020
The Effects Of Stress And Stress On College Students
Stress is a word that many college students hear on a daily basis; it is a concept that resonates with all students, regardless of age or major. People of all ages experience stress at various times in their lives, but college is a particular time when an individual can be plagued by heightened levels of it. At any given time, a college student might feel academic, financial, and social strains, yet they might not possess the resources to satisfy the demands of these stressors. Accumulation of these stressors (and stress in general) can have a negative impact on the lives of college students, but authors of a recent scientific study made an attempt to find the best techniques for reducing stress in college students. In their research-based article ââ¬Å"An Examination of Stress in College Students Over the Course of a Semester,â⬠Dr. Timothy Baghurst and Dr. Betty Kelley joined together to explore the topics of stress and stress reduction in relation to college students. Accord ing to the authors, stress is inevitably encountered by college students (cite article); they felt this study would benefit college students by potentially discovering some of the most effective stress reduction techniques. Generally speaking, the purpose of the study was to determine if various stress reduction interventions, including stress management, physical activity, and cardiovascular fitness methods, could modify stress levels experienced by female and male college students over the course of aShow MoreRelatedEffects Of Stress On College Students1498 Words à |à 6 Pagesthem do. A problem faced by many college students in society is an overwhelming amount of unnecessary stress being placed on their shoulders. There are a variety of factors that can contribute to their high stress levels. Solving some sources of stress and helping students to cope with the immeasurable stress would help them to live happier, healthier lives. There are several ways the stress level of colle ge students could be lowered, such as training programs, stress management classes, incoming freshmanRead MoreThe Effects Of Stress On College Students991 Words à |à 4 PagesIntroduction of the Article Stress is something that everyone has to deal with. However, as unique as each person is, so is their response to stress. This case study, entitled: Exploring the Effect of Stress on Mood, Self-Esteem, and Daily Habits with Psychology Graduate Students, was performed due to the lack of quantitative data on the subject of the effects of stress on college students. The researchers stated their hypothesis in two parts. They are: ââ¬Å"(1) daily habits, self-esteem, and moodRead MoreThe Effects Of Stress On College Students968 Words à |à 4 PagesStress Depression, anxiety, and anger are all problems that affect only a handful of people; but stress affects over fifty percent of the population. Stress claims many victims daily through different factors like work, school, and/or family. It is often hard for people to cope with stress because they canââ¬â¢t find a solution, or often times, stress canââ¬â¢t be managed and we have to adjust to it. College students go through a lot of stress, causing many problems, and not enough solutions. College studentsRead MoreThe Effects Of Stress On College Students2064 Words à |à 9 PagesFor many students, college is the best time of their lives. However, these ââ¬Å"golden agesâ⬠can be harmed by stress, and also by various disorders that stress evokes: depression, anxiety, substance abuse and eating disorders. The number of students that suffer from stress is increasing every year. Stress not only has an impact on students physical and mental health but also on their academic performance. Students under stress feel hopeless, sad and so depressed that it seriously affects their dailyRead MoreThe Effects Of Stress On College Students2748 Words à |à 11 Pagesnot alone. Many college students live through their college years at this heightened state of anxiety known as stress. Stress is inevitable and may feel impossible to articulate as stress levels vary between individuals. There are many variables that contribute to the ongoing battle against stress in college stude nts. According to the American Institute of Stress, stress is defined as a ââ¬Å"physical, mental, or emotional strain or tension.â⬠For college students in particular, stress is ââ¬Å"a conditionRead MoreThe Effects Of Stress On College Students946 Words à |à 4 Pages Many students in college can deal with large amounts of stress in their educational careers. Handling stress poorly is a normal behavior in a multitude of students at college is an overwhelming workload for many; however, stress can be managed in a healthier way than many do handle it. Stress is caused by an onslaught of assignments all at once or multiple tests in the same day. Lack of sleep and drowsiness in class is caused by stress; however, this will just further the stress because the studentRead MoreThe Effects Of Lowering Stress On College Students1658 Words à |à 7 Pageshaving any sort of interaction with a pet or animal is the ultimate cure to stress that is caused by work, people, and life. While not every college student is able to have a loving pet in their lives, even a momentary encounter with any animal can lower stress and anxiety levels. Multiple studies have proven that animals are a powerful form of stress relief by not only lowering blood pressure, but also l owering a dangerous stress hormone, cortisol, which is correlated with depression and anxiety. InteractionsRead MoreCauses And Effects Of Stress In College Students901 Words à |à 4 Pages7 million students enroll in college every year. Whereas about 7,000 students drop out every day. Many students have different problems that make them have to decide whether to stick to education or go a different route in life. There are many causes and effects due to the amount of stress college students go through daily. I know this because Ive been a college student for about 3 months and experience stress almost every day. Three main causes why college students experience stress is becauseRead MoreCauses and Effects of Stress in the Life of a College Student1667 Words à |à 7 PagesCauses and Effects of Stress in the Life of a College Student If one were to ask an adult about their college experience it is likely than the majority will say it was the best time of their life. They had fun, enjoyed the full college experience, etc. If you ask students currently in college to describe their experience, it may still be the best time of their life but it will likely also be described as stressful and filled with a variety of pressures. The average college student will likely changeRead MoreThe Effects Of Stress Among College Students Essay855 Words à |à 4 PagesOver the years many studies have been conducted to determine what creates stress and how college students can cope with stress. Stressors in a studentââ¬â¢s life can be created through personal, educational and social experiences. A student faces many experiences while transitioning from high school, to college, and into adulthood. These experiences include: living arrangements, personal finances, important career decisions, experiences of failure, interpersonal relationships, and personal finances
Tuesday, May 5, 2020
Morten Lundal Leadership Change Management & Research Methodology
Question: Describe about the Leadership and Change Management for Research Methodology. Answer: Introduction The present study elucidates in detail the research methodology that can be adopted for analyzing the influence of the leadership strategy as well as the change management practices on the overall development of the firm Maxis Mobile. In addition to this, the current section also carries out an extensive study on the selected leader as well as the organization. Furthermore, the current study also illustratively assesses and reviews the current leadership and change management practices in the organization Maxis Mobile. This can help in detection of the current leadership practices and the change management practices and the influence it currently exerts on the overall performance of the firm. In addition to this, the current segment also analyses the transformational leadership strategy of the firm and examines different implications of different leadership and change management models. Outline of the Research Methodology for data collection The current section that outlines the research methodology that can be utilized for the purpose of evaluation of the influence of the leadership strategy and diverse change management practices on the overall effectiveness as well operational efficiency of the corporation Maxis Mobile (Grant, 2012). The research methodology mentions the process of conducting the entire process of the execution of the study that includes the methods of collection of the requisite data, selection of the sample, techniques of sampling and the process of evaluation of the acquired data. The study on the influence of the leadership strategy and change management practices can take into consideration both the primary as well as the secondary data (Pickard, 2012). The primary data refers to the first hand data that can be selected from the direct field of survey. The targeted respondent that happens to be the employees of the corporation Maxis Mobile can be treated as the sample of the study. The sample selected based on the purposive sampling can help in the collection of large amounts of data by means of the diverse mechanisms (Pickard, 2012). The sample size can be selected to be 50. Questionnaires can be utilized for the purpose of identification of the specific factors from the investigation of the respondents of the surve (Pickard, 2012). Questionnaire containing pertinent questions can be mailed to the managers of the organization for purpose of collection of different primary data directly from the field of the survey. The online survey can help in the collection of the requisite primary data for the study. The response percentage from the targeted respondents can help in collection of the requisite primary data that is required for the present study on the leadership and change management in Maxis Mobile. The sample consisting of the members of the staff of the organization are essentially selected purposively. Therefore, it can be said that purposive sampling has been selected in the present case. In addition to primary data, the secondary data can also be used that can help in acquirement of the data that are acquired from sources that are already available (Pickard, 2012). Again, the secondary data can also be gathered from the empirical evidences and academic literature that can help in understanding different models and theories that can be implemented in the business for increasing the effectiveness of the business concern. The secondary sources of the requisite secondary data essentially include the books, journals, magazines, websites and newspapers among many others. The members of the staff of the organization Maxis Mobile can be selected as the targeted respondent that is the population for the research survey. The primary as well as the secondary data can help in analyzing the overall leadership as well as the change management in the organization. Again, both qualitative and at the same quantitative analysis can be used for the purpose of evaluation of the collected data. The quantitative analysis therefore comprises of the mathematical as well as the statistical analysis of the numerical data that is obtained from the study that essentially includes the quantitative data. The quantitative data for the present study can be gathered from the research survey that is conducted online with the willing partakers of the study along with the secondary data that encompasses the company accounts. In addition to this, the study can also include the qualitative analysis that can include thematic analysis based on different written accounts of diverse past events as well as company declarations presented in the financial statements of the company. Study of the selected leader and the organization The leader selected for the study is the Morten Lundal, the Chief Executive Officer of the Maxis Mobile. Morten Lundal joined the corporation during the year 2004. Morten Lundal was instrumental in establishing different alterations that are considered important for the growth as well as transformation of the telecom operator (Digital News Asia., 2016). Under the potential leadership of Morten Lundal, Maxis Mobile gained greater share of the mobile market, generated higher revenue, higher levels of earnings and increased price of the shares considerably. In addition to this, the chief executive officer, Maxis Mobile, has demonstrated the capability of assuming bold steps and make radical alterations in order to align the entire organization to different expected transformations in the industry and demand of the consumers (Digital News Asia., 2016). The able leader that is the chief executive officer of the company Maxis Mobile also concentrates on innovation as well as development of management and focuses on providing overall leadership to the corporation. Therefore, it can be hereby ascertained from the study of the selected leader of the corporation Maxis Mobile that the company maxis Mobile has benefitted from the leadership strategy of the firm. However, the study of the selected leader of the firm Maxis Mobile also reveals the fact that the leadership strategy adopted by the leader also put emphasis on the change management practices that has yielded positive results. In addition to this, it can be hereby established from the study of the selected leader of the corporation Maxis Mobile that the leadership strategy can be aligned to the transformational leadership strategy (Digital News Asia., 2016). The Transformational leadership strategy adopted by the leader of the firm therefore concentrates on the intellectual stimulation, individualized consideration, inspirational motivation and idealized influence (Moynihan et al., 2012). The transformational lead ership strategy adopted by the selected leader of the firm can therefore help in attainment of the leaders by means of responding to different individual needs of the followers and thereby empowering them (Battilana Casciaro, 2012). This strategy also helps in alignment of the goals of the entity, individual leaders, group as well as organization. The transformational leadership therefore can influence various positive alterations that can ensure success of the organization (Moynihan et al., 2012). The organization Maxis Mobile that is considered a leading service provider of communication in Malaysia that can enable different individuals, families as well as different business concerns to acquire benefits. In addition to this, the Maxis Mobile is a publicly listed organization, headquartered in Kuala Lumpur, Malaysia, that serves different areas that includes diverse areas of Asia as well as South America (Maxis Berhad - Investor Relations: Investor Overview., 2016). The company Maxis Mobile that is committed to provide different unparalleled end-to-end internet experience help in introducing advancements in connectivity and increased technological innovation. The study of the goals and objectives of the organization also substantiates the fact that the identified leadership strategy of the firm is also aligned with the identified organizational objectives (Spillane, 2012). Review and analyze the current leadership and change management practices in the organization The current leadership strategy of the firm can be analysed from the strategies adopted by the leaders of the fir. Maxis Mobile appointed Morten Mundal as the chief executive officer of the corporation who acts as the leader (Maxis Berhad - Investor Relations: Investor Overview., 2016). Therefore, the working strategies of the firm can help in comprehending the leadership policies of the corporation. The current leadership practice of the firm therefore is said to be influenced by the policy of the top leader. The analysis of the current operations of the corporation and structure reveals the fact that the company has an experienced leadership team headed by the CEO Morten Lundal and that helps the new recruits with deep sense of knowledge as regards the business while gaining chances to be mentored. The leadership of Morten Lundal that essentially assumes resolute leadership as well as visionary style can assist in the process of the organizational restructuring. Mortens leadership also focuses on clarification of the doubts as well as leadership uncertainty that essentially hovers around the company. The principles of leadership followed by the new leader has brought about different changes in the organization that in turn can not only sustain but also retain strengthen the overall operations of the organization in the competitive business environment. In addition to this, the Maxis Mobile also shows strong commitment towards education as well as development of leadership by introducing the Maxis Scholarship for Excellence Awards (MSEA) to excellent students of Malaysia who will be joining international universities (Maxis Berhad - Investor Relations: Investor Overview., 2016). The MSEA also helps in identification of the academic results, great character as well as attitude along with the capability that in turn can help in recognition of future talents and ability to develop as leaders. The telco corporation also implements different transformation program that can help in focussing on implementation of positive changes in the organization. The company has therefore implemented advanced network that can cover around 90% of population and the 4G LTE that has doubled to more than 70% of the coverage (Maxis Berhad - Investor Relations: Investor Overview., 2016). The transformational leadership that focuses on innovation and radical alteration that can match with the expected changes in the industry can help in generation of positive results. As mentioned in the annual report of the firm, the year 2016 can be regarded as the second phase of transformation that supports digitalization (Maxis Berhad - Investor Relations: Investor Overview., 2016). This shows that the business practices of the firm can help in enhancement of the leaders and attain the Maxis Leadership Expectations. The anticipations also become the foundation of the leadership development programs. This management program can help in increasing the technical skills as well as people leadership skills to the leaders that in turn can help in introducing innovative business practices. Maxis therefore support change and responds to different alterations by providing differentiated, unique offerings for different digital-savvy clientele. Channel alteration initiatives also modernised different retail outlets that doubled during the year 2015 with more than 170 locations throughout Malaysia. Therefore, Maxis implements the digitization under the able and experienc ed leaders and supports positive changes (Von Krogh, 2012). This also includes the primary changes in the functioning setup that includes the IT as well processes that are indispensable to uphold organizations ambitions. The organization therefore also need to put up and attain new potential in different areas that includes innovative selling as well as provisioning, digitalized outlets, buyer opinion (big data) and the cloud among many others (Von Krogh, 2012). Application of current practices in Maxis Mobile Sdn Bhd Maxis Berhad welcomes Morten as the new CEO (Chief Executive Director). He was the much-speculated appointment with the company named as Maxis Berhad. Lundal Morten believes in resolute leadership as well as visionary style. This new CEO (Morten) transforms the way by working for Digi.com Bhd from the year 2004 to 2008. Transformation is important in business in the fast-evolving environment. It was known to the shareholders that nothing was going well within Maxis and there was need for immediate change. Morten made transformation smallish Digi into a leader for prepaid segment in the global marketplace. Maxis Mobile Sdn Bhd operates its business in telecommunication industry. It is advisable to Maxis Mobile Sdn Bhd in developing the best practices that bring change in the business practices (Schalock Verdugo, 2012). With the use of conceptual models, it is easy to align with organizational strategy for making the regulatory adjustments in accommodating the business environment. Ma xis Mobile Sdn Bhd company policies require executive directors for emphasizing values as well as attitudes at work. Rothaermel (2015) argues that effective leaders has the responsibility in keeping the management systems on the correct uses of financial resources at Maxis Mobile Sdn Bhd. Change implementation will help Maxis Mobile Sdn Bhd getting advanced with other nearest competitors in and around the world (Schalock Verdugo, 2012). Change comes along with threats as well as advantages as there are high risk factors for companies adopting change management policies. It is because there are no full-proof rules whereby organization can attain revenue generation in the upcoming financial years. Organization can make effort in minimizing risk as far as possible as it is impossible to avoid risk in any business organization (Johnston Marshall, 2016). Morten had planned for constructing managerial structure within Maxis. The hierarchy was heavily wood decorated. This involves 40% of managers for carrying out the business operations. As rightly said by Jeston Nelis (2014), Maxis Mobile Sdn Bhd uses best leadership culture in following with the command especially for all the possible departments. Role of leadership takes at all levels of organizational level at Maxis Mobile Sdn Bhd. Executives should find ways in implementing change management leading towards success rates in the business process (Goetsch Davis, 2014). In order to implement any kind of change, CEO and other top executives need to visit all departments for understanding the current management at Maxis Mobile Sdn Bhd. Leaders should take utmost attention in listening to the employee grievances and complaints. They should solve the issues addressing the complaint of the workforce at Maxis Mobile Sdn Bhd (Schalock Verdugo, 2012). Leadership Model in Maxis Mobile Sdn Bhd Transformational leadership is purely based on the ability of the leaders that motivate followers with their charismatic leadership. In this present case organization, Morten (CEO of Maxis Behad) has intellectual stimulation as well as individually considered as possessing leading attributes and has charismatic personality. This means that Morten leads his employees on correct path by implementation of new ideas and policies within Maxis Behad. Morten enhances high morale as well as motivating factor that help employees in working more within the business organization. Figure: Transformational Leadership adopted by Morten at Maxis Behad (Source: Hayes, 2014) Hayes (2014) suggests that leadership model will help Maxis Mobile Sdn Bhd in having the best leadership practices at the organization. Leadership theories are one of the most unique leadership styles that enable managers for adopting the change management strategies. Morten- (CEO) of Maxis Mobile Sdn Bhd adopts transformational leadership strategies for attainment of future strategic goals and objectives. According to Grohar-Murray et al., (2016), leadership styles adopted by managers at Maxis Mobile Sdn Bhd should be two-way and transparent so that employees can communicate any grievances to their immediate seniors. Trait Theory- This particular theory will help Maxis Mobile Sdn Bhd in understanding the unique personality traits of leaders at Maxis Mobile Sdn Bhd. It helps in suggesting number of personality traits as well as characteristics at Maxis Mobile Sdn Bhd (Goetsch Davis, 2014). Different individuals have unique personality traits that will help in bringing change in the business organization. This helps in determination of effective strategy for leadership changes in and within organization for the given theory under study. This particular theory helps leaders at Maxis Mobile Sdn Bhd in conducting good decisions for the team members. Behavioral Theories- This particular theory helps in answering the questions regarding the work of an effective leader. It helps in understanding the behavioral aspects of leaders working at Maxis Mobile Sdn Bhd (Cummings Worley, 2014). It works along with the current working environment in accordance with leadership as well as change management process. Leaders using the theory for bringing changes in managerial actions for behaving in a particular working area. Kurt Lewin Force Field Analysis Change Model in Maxis Mobile Sdn Bhd Maxis Mobile Sdn Bhd can use Kurt Lewin Force Field Analysis Model for managing business in an effective way (Cameron Green, 2015). This particular model serves as a strategic tool for understanding the required changes at Maxis Mobile Sdn Bhd. The Force Field Analysis proposed by Kurt Lewin helps in describing the overall plans as well as strategies that can be utilized for comprehending the needs in both professional as well as personal environment. The Kurt Lewins force field analysis refers to both the driving as well as restraining forces that determine the present state. The driving forces refer to the positive forces that can bring about the changes in the organization. In addition to this, the restraining forces are essentially those factors that can act as impediments in the process of the implementation of the change. The driving forces in the organization Maxis Mobile include the transformational leadership of the CEO Morten Lundal that has brought about diverse positive changes that in turn can affect the revenue as well as the market share of the organization. The positive forces that help in bringing about assertive changes include the value added business services orienting around managed services, process of cloud computing, machine-to-machine as well as security solutions. The new CEO of the organization has also implemented several changes that includes the restructuring of the organization for becoming more responsive towards the requirements of the customers and thereby focuses on four key areas, namely, the Consumer Business, Enterprise Solutions, Digital Services as well as Sales and Services. However, the restraining forces that act as an impediment include the attitude of the members of the staff of the organization regarding the changes. The uncertainty hovering around the concept of the change also acts as an obstacle and the level of the expertise of the employee can restrain the changed strategies. It can bring change in both corpor ate as well as physical environment at the same time. Implementation of change management at Maxis Mobile Sdn Bhd will bring responding towards business environment for operating purpose (Avolio Yammarino, 2013). Resistant of change is important for solving the issues with dissatisfaction in aligning with current performance level of Maxis Mobile Sdn Bhd. Kurt Lewin effectively identified four major forces that helps in bringing modification of challenges for addressing the business issues as well as splitting of factors in against change. Application of Kurt Lewin Force Field Analysis helps Maxis Mobile Sdn Bhd in designing effective leadership as well as change management strategies in the most appropriate way. Beck Cowan (2014) explains that force field analysis aims at assisting leadership of Maxis Mobile Sdn Bhd for making informed decisions in the near future. Conclusion At the end of the study, it is concluded that Maxis Mobile Sdn Bhd requires bringing changes in their leadership styles. Leaders at Maxis Mobile Sdn Bhd should use power as well as influence in getting things done for future analysis purpose. Maxis Mobile Sdn Bhd leaders should continuously monitor business operations and guide the followers in the discrete direction. Change is a well-planned as well as managed process that proves beneficial to the business organization. These benefits should be well understood before applying organizational systems. Therefore, this study gives detailed study on the leadership as well as change management in the conceptual matters in the business process. The above analysis focus mainly on the data collection method for analyzing how effective leadership as well as change management at Maxis Mobile Sdn Bhd. Survey method and interview method are adopted by the researcher for conducting the research using data samples from the individuals. Transition management should gain in creation of right insights for bringing changes in the staff members attitudes. It is essential to have transparent communication at Maxis Mobile Sdn Bhd and conducting research in understanding the needs as well as expectations of customers in desired way. Reference List Avolio, B. J., Yammarino, F. J. (Eds.). (2013). Transformational and charismatic leadership: The road ahead. Emerald Group Publishing. Battilana, J., Casciaro, T. (2012). Change agents, networks, and institutions: A contingency theory of organizational change.Academy of Management Journal,55(2), 381-398. Beck, D. E., Cowan, C. (2014). Spiral dynamics: Mastering values, leadership and change. John Wiley Sons. Cameron, E., Green, M. (2015). Making sense of change management: a complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers. Cummings, T. G., Worley, C. G. (2014). Organization development and change. Cengage learning. Digital News Asia. (2016).Digitalnewsasia.com. Retrieved 13 September 2016, from https://www.digitalnewsasia.com Goetsch, D. L., Davis, S. B. (2014). Quality management for organizational excellence. pearson. Grant, A. M. (2012). Leading with meaning: Beneficiary contact, prosocial impact, and the performance effects of transformational leadership.Academy of Management Journal,55(2), 458-476. Grohar-Murray, M. E., DiCroce, H. R., Langan, J. C. (2016). Leadership and management in nursing. Pearson. Hayes, J. (2014). The theory and practice of change management. Palgrave Macmillan. Jeston, J., Nelis, J. (2014). Business process management. Routledge. Johnston, M. W., Marshall, G. W. (2016). Sales force management: Leadership, innovation, technology. Routledge. Maxis Berhad - Investor Relations: Investor Overview. (2016).Maxis.listedcompany.com. Retrieved 13 September 2016, from https://maxis.listedcompany.com Moynihan, D. P., Pandey, S. K., Wright, B. E. (2012). Setting the table: How transformational leadership fosters performance information use.Journal of Public Administration Research and Theory,22(1), 143-164. Pickard, A. (2012).Research methods in information. Facet publishing. Rothaermel, F. T. (2015). Strategic management. McGraw-Hill. Schalock, R. L., Verdugo, M. A. (2012). A Leadership Guide for Today's Disabilities Organizations: Overcoming Challenges and Making Change Happen. Brookes Publishing Company. PO Box 10624, Baltimore, MD 21285. Spillane, J. P. (2012).Distributed leadership(Vol. 4). John Wiley Sons. Von Krogh, G. (2012). How does social software change knowledge management? Toward a strategic research agenda.The Journal of Strategic Information Systems,21(2), 154-164.
Tuesday, April 7, 2020
We Learn Best from Our Mistakes free essay sample
In 1963 the government appointed a ââ¬Å"language peaceâ⬠committee which was to promote the dual linguistic heritage. This committee recommended the abandonment of the linguistic fusion policy (Haugen, 1983:285). Thus the Norwegian government was forced to withdraw gradually from direct intervention. In a way, in spite of all the language reforms undertaken, Norwayââ¬â¢s implementation program primarily focused on linguistic aspects, paying too little attention to the social side. The overall failure of the language of the language reform policy exemplifies the fact that implementation of language planning decisions depends on nonlinguistic variables. . 6Evaluation The last important component of language planning is evaluation. Once a speech community has embarked on such an endeavor, there is no telling when it stops. Objectives must be periodically re-assessed, as well as implementation procedures. Since planned changes usually interferes or at least intertwines with nat ural changes, policies sometimes have to be adapted to new situations. For example, until recently no need was felt in France to protect the French language. We will write a custom essay sample on We Learn Best from Our Mistakes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 1994 the French government proposed yet another law regulating language use, requiring offenders to pay a fine. These measures come at a time when linguistic minorities all over the world seek to ascertain their linguistic rights. 4Conclusion Language reforms rely on attitudes about language, on the shared norms of speech communities, both linguistic and sociolinguistic, and on nationalistic feelings and resulting sociolinguistic dynamics relating to change. Change in linguistic behavior and attitudes is what language planning is all about. Cooper (1989: 184) claims that language planning is more likely to succeed with respect to attitude than with respect to behavior, it must also be realized that, in long run, it is attitudes which lead to change.
Monday, March 9, 2020
The Freedom Concept
The Freedom Concept The concept of freedom is often discussed and debated by philosophers, political scientists, or lawyers. It is viewed as one of unalienable rights of a person; yet, it can be restricted due to some reasons or purposes. This paper is aimed at showing that freedom is impossible without some responsibility for ones actions and some restrictions are inevitable.Advertising We will write a custom term paper sample on The Freedom Concept specifically for you for only $16.05 $11/page Learn More Without these restrictions, the very existence of society can be threatened. On the whole, this issue can be important for individuals, communities, and states. The way in which people understand the notion of freedom affects criminal laws, international relations, and the moral principles of an individual. This is why various aspects of freedom are still worth examining, even though many thinkers have discussed them. First of all, one can ask whether freedom is always a good thing. At first glance, this question may seem outrageous or ludicrous because people usually regard individual liberty as something indispensible for a human being. However, this view can be disputed because under some circumstances the freedom of an individual has to be limited. For instance, criminals are deprived of their right to freedom, because they can pose a threat to other people. Additionally, one can mention traffic rules that are familiar to every person. They are taken for granted even though they do limit personal freedom. Even the most severe critics of the state cannot deny the necessity of such restrictions. Therefore, freedom may not be a good thing if a person completely disregards the interests of other people. Overall, this issue has been discussed by many prominent philosophers. In his classical work Leviathan Thomas Hobbes points out that people who are not bound by any rules, will inevitably enter into conflict in which only the strongest can prevail (Hobbe s, 1976, p. 86). He believes that the life of such people will be ââ¬Å"poor, nasty, brutish, and shortâ⬠(Hobbes, 1976, p. 86). Thus, it is possible to say that absolute freedom is hardly possible, because it can be interpreted as ability to anything that a person wants to. There were people who possessed almost absolute freedom, for example, one can mention the dictators of the twentieth century like Hitler or Stalin, but it was based on the use of coercion and violence. This is why people seek not to be free, especially they want to be protected by the law or the state. The very idea of social contract is based on the premise that people forfeit some of their rights in order to create a peaceful community. This necessity to limit ones freedom was discussed in the works of Jean-Jacques Rousseau (2008) who believed that state should act as an arbiter and enforcer of the social contract (p. 39). The existence of such a contract implies that people consent to follow some rules that limit their freedom.Advertising Looking for term paper on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More The philosophical and ethical aspects of freedom are important for international relations. Very often political leaders talk about the necessity to free other societies. In many cases, such actions may involve military intervention. The question arises whether this intrusion into the life of a sovereign state can be justified on rational or moral grounds. The thing is that there are societies in which the individual freedom of a person is practically non-existent, for instance, one can mention North Korea (Forsythe, 2009, p. 333). In such cases, political pressure seems to be ethically acceptable. However, one cannot say the same thing about military intervention that usually threatens the lives of people have nothing to do with the policies of the state. As a rule, they are the victims of this state. Certainly , one can say that the economic, military pressure on a certain sovereign state is not permissible, because the laws of the country have been adopted by the majority of people living in this community. However, such an argument can be disputed, because in many totalitarian societies citizens are afraid of expressing their discontent. Thus, the concept of freedom should not be excluded from international relations. Additionally, it is quite reasonable to ask whether people living in the United States can be called free. This issue is also worth discussing since America is often regarded as the most democratic and liberal country. Overall, it is impossible to speak about absolute or unrestricted freedom, but as it has been mentioned before, this unrestricted freedom cannot exist in the civic society. Yet, if we are speaking about economic or political liberties, the United States can certainly be regarded a free country. Again, this idea can be better illustrated by comparing America to other countries such North Korea or Afghanistan in which the political rights of people are not recognized or upheld by the state. Despite the fact that the concept of freedom has been discussed in many philosophical, legal or political works, it continues to attract attention of many people. This notion shapes almost every form of relation within the societies and at an international level. This paper suggests that freedom inevitably involves some degree of restriction; otherwise it can hardly exist. This is the main point that should be taken into consideration. Reference List Forsythe, D. (2009). Encyclopedia of Human Rights. Oxford: Oxford University Press.Advertising We will write a custom term paper sample on The Freedom Concept specifically for you for only $16.05 $11/page Learn More Hobbes, T. (1976). Leviathan. New York: Forgotten Books. Rousseau, J. (2008). The Social Contract. London: Cosimo.
Friday, February 21, 2020
Annotated bibliography on leadership and gender Essay
Annotated bibliography on leadership and gender - Essay Example Beginning with the assumption that high Emotional Intelligence (EQ) is a quality found in most effective leaders, the researchers attempt to analyse data taken from participant responses to the QueenDom's Emotional Intelligence They then analyse whether there is a difference between the levels of EQ found in women as opposed to that found in men. Their finding confirmed that principals that scored a higher emotional Intelligence were perceived to be more effective leaders. Their findings also showed that women overall had higher Emotional Intelligence scores than men. Analysis and Evaluation As previously stated the researchers begin with the premise that higher level of Emotional Intelligence equates with better leadership skills. They first cite Sosik and Megerian (1999) as to the reason for this, which is that leaders with higher EQââ¬â¢s pay more attention to their interpersonal skills and relationships. This brings a closer connection between leadership and staff. EQ leader p ay less attention to the technical aspects and more to the human aspect of the business. This study uses a random sample of 32 participants (teachers), equally weighted male and female, to answer questions regarding the effectiveness of their leaders, in this case the principals of their schools. They believe that the best way to judge leadership effectiveness is by the ratings of those they lead, citing A Technical Report Issued by the Consortium for Research on Emotional Intelligence in Organizations produced by Cherniss and Goleman ... ocial and emotional competence.â⬠(Cherniss & Goleman,1998) These tools are the QueenDom's Emotional Intelligence (EIQ) and the Leadership Practices Inventory (LPI) which this study employed. The researches were seeking to find answers to three specific queries, 1) Is there a correlation between EQ and specific areas of leadership such as challenging the process, inspiring a shared vision, enabling others to act, modelling the way, and encouraging the heart?; 2) Is there a connection between EQ and leadership effectives?; and 3) Does gender play a role in this relationship? Their findings indicate that EQ is regarded as an important component of leadership effectives as evaluated by those they interact with. They also found that women are usually viewed as having somewhat higher EQââ¬â¢s than their male counterparts. These two results prompt them to make the statement that further efforts must be made to promote the training and encouragement of higher levels of EQ in leaders . Furthermore they state that seeing that there is a difference in gender regarding EQ, future training should take that into account. While their research is quite interesting they fall a bit short on exactly what they mean by the difference between men and women and the training of EQ. Certainly EQ is playing a larger role in this area, but they should have explained the gender difference a little more for study to have an impact. Reference #2 Okhakhume, A. S. (2008). Attitudes of Subordinates toward Women in Leadership Position. Gender & Behaviour, 6(2), 1785-1799. Summary This study takes place in Nigeria and concentrates on the bias of gender in that society, specifically in the area of employment and leadership as it regards women. The author states that in Nigeria the workplace has
Wednesday, February 5, 2020
Access to Higher Education Article Example | Topics and Well Written Essays - 1000 words
Access to Higher Education - Article Example In other words, the report underscores the important role played by the private sector in attainment of the Australianââ¬â¢s government to improve access to higher education. The government has set targets to drastically increase the number individuals with at least bachelor level credentials. For example, the government aims to increase the number of adults with a university degree to 40 percent by the year 2025. This calls for an increase from 32 percent in 2009 to 40 percent in 2015 (Access Economics, 2010:6). Under previous targets, the attainment rate was expected to be 34 percent. The report points out that skilled migration is expected to give rise to over 240, 000 graduates and this mounts pressure on the government to train more graduates (Access Economics). The Australian government invests heavily in bachelor education. For instance, the government spent $ 8 407 095 000 towards bachelor level education in 2009 (Access Economics, 2010:7). However, this funding is directed towards public universities. Private universities on the other hand do not receive constant funding from the government and largely rely on fee revenue (Access Economics, 2010: 3).... e it plays to help the government achieve the set targets with regards to increase the number of individuals with higher education qualifications to match the labour market requirements. Birrell, B. & Edwards, D. (2009) The Bradley review and access to higher education in Australia, viewed 28 Jul 2013 from . The Bradley Review has recommended expansion of domestic level training universities in a move to increase competence in the job market. This report is an important milestone in the higher education arena. It recommends for a considerable increase in the number of adult students pursuing higher education from 29 percent to 40 percent by the year 2020 (Birrell and Edwards, 2009:7). It can be noted that domestic higher education was overlooked at the end of the 20th century had negative effects on the young generation. The recent times have presented numerous job opportunities requiring minimum university qualifications. Conversely, the growth of domestic undergraduate course compl etion has been minimal. The review asserts that demand for Vocational Education Training (VET) has decreased considerably owing to the changing trend in the economy where employers tend to favour those with higher education qualifications. In order for the government to achieve the 40 percent target enrolment rate in 2020, participate rate and demographic factors must be taken into account (Birrell and Edwards, 2009:4). If there is an increase in population, there will be a corresponding increase in the university enrolment rate. The participation rate is dependent on the number of young people who are attending universities. Recent censuses have revealed that the rate of young people attending college was
Tuesday, January 28, 2020
Factors That Has Helped Four Seasons Hotel Tourism Essay
Factors That Has Helped Four Seasons Hotel Tourism Essay The main reason behind the preparation of this assignment is to analyse the case study about the factors that has helped Four Seasons hotel to succeed initially and understanding and appreciating the different growth strategies that are adopted and implemented by Four Seasons in order to be one of the successful operating company in hospitality industry. This assignment also discusses the various downturns that the hospitality industry has faced over the years and how Four Seasons dealt with the situation in order to survive in the business. Moreover, in the assignment, the unique business model of Four Seasons hotel is compared and relate to different theories such as value chain analysis which shows how Four Seasons hotel is able to manage their stakeholders expectations. In addition, I have given some recommendations for Four Seasons hotel, to sustain in the hotel business. Company Profile: Four Seasons Hotels and Resorts, the worlds leading operator of luxury hotels with a history spanning four decades and a portfolio that extended worldwide. It is one of the worlds biggest and finest chains of luxury hotels which have developed from one motel started by Isadore sharp 1961 in downtown Toronto Canada, to 82 luxury hotel properties in 34 countries worldwide. Four Seasons owns its own hotels, principally under the Four Seasons and Regent names, as well as some others, including the Ritz-Carlton in Chicago and the Pierre in New York. About half the companys earnings come from management fees, and half of it from properties it owns directly. Their highly admired service quality helped them to become benchmark in luxury hotel market. The basic operational policy of Four Seasons hotel is Treat others as you would like to be treated. Highest quality of service to the customers is acquired by Four Seasons by maintaining and improving their service standards also with an innovative approach and continuous development and an eye for detail every single time of service. The company shifted from hotel owner to hotel operator in 1990s the companys 95% of the shares are owned by Bill Gates the founder of Microsoft and Al-Waleed Bin Talal (Prince of Saudi Arabia equally). Rest of the shares are owned by Isadore sharp CEO and company founder. Establishment of Four Seasons: Four Seasons Hotel Chain was founded in 1961, by visionary Isadore sharp with the opening of 126 rooms Inn on the Park in downtown Canada. Sharp was a degree holder in architecture and not from a hotel management background thus Sharp was totally new to the Hotel Business. Sharp describes himself a builder who joined his fathers business after graduation. Joining a hotel industry business was not at all in his mind or his intention till he was working on a project to build a motel. He got an exposure with the motel project and he realised about the upcoming market of luxury hotels. The need of personalised service round the clock with the booming economy made him take a decision to get into Hotel business. The hotel he opened is named as The Four Seasons motor hotel which he opened with the help from his brother in law. The hotel became famous amongst the business travellers and celebrities as it had a innovative design it was different from other hotels as he built all rooms facing inwards giving a view of inner courtyard and swimming pool instead of the outside neighbourhood. Growth and expansion: With the initial success of his first hotel, the big break through which Isadore Sharp was waiting for came in 1970 by opening first Four Seasons Hotel in Hyde Park area of London. Comparatively the room rates were higher than the competitors in the 270 room hotel but then also Four Seasons enjoyed 95% occupancy through out the year. The success came with an innovative idea of hotel equipped with latest amenities unlike old traditional hotels in London. In 1972, Sharp opened a massive 1600 room hotel convention centre in Toronto, Canada in partnership with Sheraton. It took a long time to complete the project, almost 10 years. In 1980 the economy was booming and the demand for luxury hotels increased , and thus Sharp started building hotels across the North America, later in almost every major US city, also to take an advantage of real estate deals. In three decades by 1990, Four Seasons already opened 23 hotels in three countries with net earnings of $15 million. Four Seasons became Global leader in 1992 with acquisition of Regent International hotels. further strong financial base to build and buy hotel properties worldwide came in 1994 when Saudi Prince Alwaleed Bin Talal bought 25% of companys shares. They also signed a contract with Carlson Hospitality to develop and expand regent brand worldwide through establishing management contracts and franchising agreements. Initial Success Factors of Four Seasons: To combine best of small hotels with the best of large hotels Isadore Sharp He came up with the idea of opening the medium sized hotels which was enough to give a touch of personalised service providing with a range of luxury amenities and services. Running business from Customers Perspective: The most effective initial strategy for Sharp was to look at the business from customers point of view. He was a innovative thinker to fulfil customers needs in terms of luxury. Example When Four Seasons came into existence the trend was to use flimsy towels in bathroom, he replaced that we 100% cotton towels which worked really well. With experience of opening the first hotel, Sharp realised customers are ready to spend for one thing thats service. And as Four seasons most guest were business travellers and with the experience he came to a conclusion that for them Service means luxury. Luxury Redefined: Maintaining high quality service can also be a brand if delivered constantly according to Sharp. This idea provided him with the initial success in medium sized luxury hotels which gives commitment of providing homelike comforts and personalised service. Thus luxury was redefined as Service and not as decor and architecture. Quality of service comes before the hotel decor and architecture for the customers. As most of the customers for Four Seasons were business travellers Sharp commented They are mostly executives, often under pressure fighting jet lag, stress and the clock. We decided to redefine luxury as service. Thus the key towards Customer satisfaction was achieved by Sharp and he knew what the customers wanted unmatched service quality will give them competitive edge. Although Four Seasons charge 20% extra room rate than the closest competitors but still they were successful of maintaining high occupancy rates. Further Sharp wanted the highest personalised service quality for the guest which was possible only if employees are motivated and happy they will deliver it. Thus employee motivation, mutual respect and empowerment played a vital role in achieving customer satisfaction. And thus he introduced the golden rule. Golden rule: Sharp refer to his first business rule as Golden rule treat your customers as you want to be treated. This became the operational policy for Four Seasons. Every employee is a member of customer service and in charge of it. And he believed employees are the most important part of Four Seasons hotel because there is very limited time in which service encounter takes place unlike other industries. And the employee has to give his best to maintain proper service standards thus lot of screening and interviews are done to ensure the right candidate is selected for right job. Innovation: Innovation contributed a lot in the initial success of Four Seasons. Most of the luxurious amenities and services like Shampoo in the shower, bathrobes, 24 hour room service, two- line phone in guest room, pressing iron, 24 hour secretarial service, big well lit desk were the First to be introduced by Sharp and Four Seasons. The Custom made mattresses is now became the standard of luxury hotels which was Sharps favourite. Vision of Isadore Sharp: Provide each and every thing in the guest room that will make the customer happy. Growth Strategies adopted by four seasons: Initial success for Four Seasons did built a platform for them to grow world wide. It created a network of mid sized luxury hotel in almost all key financial cities all over the world. During this process Four Seasons adopted many different growth strategies as follows: Brand name is competitive advantage: The biggest asset for Four Seasons group was their brand name which was not responsible for their initial success but also a part of their global expansion strategy. The core business strategy for four seasons was to continuously improve their market position and profitability to ensure the competitive advantage while obtaining new management contracts worldwide. Strategic relationship with investors: With the help of strategic relationships with many small private institutions earlier helped them to expand their opportunities worldwide. Prince Alwaleed bin Talal bought 25% of company shares and with his major investments in Four Seasons which helped them to enter in new markets as well the ownership was not of Four seasons so it served their primary objective of being a management company. From Hotel owner to Hotel operators: Their unique business development model stated they wanted to be a hotel chain operator than hotel chain owner. It has ownership of only three hotels out of their sixty three hotels. Under this unique business model Four seasons hotel doesnt have a burden of ownership, the major capital is brought by the partners with whom Four Seasons developed strategic relationships. There is wide range of management fees (base fee, incentive fee, sales and marketing charge and reservation charge) for providing these services to the owner. How Four Seasons responded to economic downturns? Four Seasons faced economic downturns in different years in four decades 1970, 1980, 1990, 2000 in the following years 74, 81, 91, 2001. And all of them made a significant impact on Four seasons strategy. The hotel business during the time of recession were mainly affected by Increased interest rates and Decrease in market prices With the increased airfares and the increased occupancy rates the tourism was badly affected. Executives of the company were travelling less and the leisure facilities were decreased for the executives which affected the hotel and tourism market. Furthermore increased terrorism affected hotel and tourism market. There were drastic steps taken by different hotel operators by cutting labour cost, lowering prices buy Four seasons believed that the industry is going to return to normal soon and Isadore Sharp adopted exactly the other way. He took the challenge during the time of recession and saw the opportunity to develop the hotels. He told his executives about his thoughts that when our competitors are lowering standards we will raise ours The different actions taken by Four Seasons as an answer to economic downturns are: Four Seasons followed their words to look after their employees: During the time of recession most of the hotel operators cut down their labour cost but Four Seasons tackled the situation the other way, they responded by cutting the overhead costs but not the labour costs. They aimed for maximizing labours value instead of lowering labour cost. Sharp explained this strategy to his executives, And we also know that what we must do to meet that goal, is to lower costs and raise service and product quality. But cutting costs and raise service and product quality. But cutting costs by cutting labour, if carried too far, lowers quality. The only way these seemingly conflicting aims can be reconciled is by responsible employees committed to working smarter. Instead of minimizing labours cost we should maximize labours value: by convincing our employees that our purpose merits commitment. Four seasons offered Flexible Contracts to the employees rather than job cut, in which employees will be called on duty as per the demand of the business which replaced working four days a week instead of five days a week. It was in the agreement of the employees and all the employees were in favour of the decision furthermore the salaries and the bonuses of the managers was also affected. This all resulted in sharing a common policy in heading towards companys goals. Improving the products: Most of the hotel operators paused the construction or running of a hotel for a temporary period but the property business is really high during the time of recession because the properties are sold out on lower rates thus Four Seasons tackled the situation by renovation and refurbishment to improve the products. Isadore Sharp believed that providing quality service to the guest are a necessity and not a service by itself. And if the hotel wants to sustain in the market the new trends in the hotel industries should be followed to keep up with the market. Thus to accommodate these changes and provide customers with quality service. During recession the room occupancy is the lowest thus the inconvenience caused to the guests are very less and thus the guests get a royal out of the world service. They followed this strategy during recession period which gave them a steady growth over the decade. Advertising costs: Most of the competitors of Four Seasons hotel kept cutting their advertising and marketing costs, but Four Seasons didnt cut their advertising and marketing budget to maintain the brand recognition as they had a very good recognition in the Hospitality industry. It is easy to maintain the momentum rather than restart it. This strategy helped them to gain a competitive edge over their competitors in maintaining their brand recognition. Property market: During recession the supply in the market for the land was than the demand on low prices. Four seasons took the advantage of low prices of the land and they picked the premium locations which would have been difficult to buy them in normal times. Thus this strategy paid off to Four Seasons during the time of recession and they came with the finest of the hotels in top locations after recession. How four seasons managed various stakeholder expectations? Stakeholder: Person, group, or organization that has direct or indirect stake in organization because it can affect or be affected by the organizations actions, objectives, and policies. (www. businessdictionary.com) There are three most important aspects of managing stakeholder expectations: Know your stakeholders Know what exactly they except from you Make them accountable for realities of project by making them aware of risks and consequences. (According to Dr. James Brown, president of the project management company Seba Solutions). Different stake holders of Four Seasons hotel are Stakeholders play a vital role for a company to survive thus the company or organisation needs to implement a strategy for managing their stakeholder expectations. Thus Four seasons implemented following strategy for managing their stakeholder expectations: STAKEHOLDER MANAGEMENT Managing the stakeholders expectation is a step by step process: After identification of stakeholders, the second step is to identify their needs. Needs and expectations of the stakeholders of Four seasons can be described as follows: Owners: Returns on investment by profit Management: Management fees on the basis of gross revenue. Employees: Empowerment, Career opportunities and job security. Customers: High quality service and luxury. Society: Corporate social responsibility. Their strategy to manage stakeholder expectations can be summarised with relation to value chain analysis as well value_chain_analysis Value chain analysis is a concept to create competitive advantage and sustaining superior performance. Owner: Expectation of the owners are really high on returns in terms of profit because they are the one who made the capital investment in the projects. The different aspects of value chain used by four season hotels are like Infrastructure of the hotel, the most innovative idea of the initial strategy was to come up with medium sized hotels, and it worked really well. It was made possible and successful by Isadore Sharp who was the degree holder in architecture and he knew the latest designs of buildings and hotels like building rooms facing inwards to avoid view of neighbourhood made significant contribution to it. These innovative designs really helped Four Seasons to come up with the highest occupancy among the travellers. Thus they were successful in managing owners expectations by giving returns on their investments in less time. Management: To ensure a good gross revenue it is vital to get higher occupancy with good average room rate throughout the year. Sales and Marketing and technology come into picture from Value chain analysis. The marketing strategy for Four season hotel is to target the luxury segment of the market. 69% of their business comes from business travellers and groups. So almost all of their advertising and marketing programmes were designed to enhance the awareness of luxury service provided by Four seasons hotel. Technology played a vital part in achieving their goal by newly designed website and superior reservation system. They gained an advantage over other hotels by Global reservation system which gave an option to the guests to be comfortable with their own local language in North America, Asia and European Network. Example: There are so many hotels in Hyde Park area but over 30 years Four Seasons has gained and enjoyed the highest occupancy in the area with their strategy. Employees: Employees expect Mutual respect and Empowerment from Four season hotel. Employees are the most important stakeholders of the organisation, if they are happy to work for the organisation the whole business cycle can run smoothly, If Employees are happy then the customers are happy with their service it leads to word of mouth publicity and the organisation gets a repeat business. Employees deserve a mutual respect from the management. Human Resource Management from value chain ensures that employees should get what they deserve and expect. And most importantly the Golden Rule of Four Seasons is treat others as you would like to be treated also they believe that if employees are happy then only they can make customers happy. Four Seasons has maintained empowering their employees, and the best outcome and results can be obtained from their employees by empowering them. Im sure weve all read reports on the productivity gains achieved by empowering employees. And we all know the workplace has to change to attain this. And in a survey of 264 big company chairman, 62 percent agreed that one of the most important business issues facing them was building and keeping a qualified workforce. -Isadore Sharp d.) Customers: The expectation of the customers is very high as Four Seasons targets luxury segment of market. Service factor from Value Chain is wisely utilized by Four Seasons to manage expectations of luxury for the customers. They redefined luxury as service. Four Seasons gained a competitive edge by provided high standard of service with personalised touch. Customers got what they expected from Four Seasons. And they are very successful in making customers happy. E.) Society: As Society expects some corporate social responsibility(CRS) from all the hotels and organisation, their expectation for four seasons towards society is really high as well. CSR includes encouraging activities for development of society and avoiding practices which causes harm to the environment. Four Seasons explain how they help and take initiative towards community by various training and mentoring programmes for young people and helping whoever in need in their website www.fourseasons.com . Example: They donate organic food to local farmers to feed their animals (Costa Rica) and also providing shelter camps to Urban Elephants(Golden Triangle, Thailand), Raising significant funds for cancer research and awareness programmes. Recommendation: Four Seasons has a strong portfolio in the Hotel Industry but to sustain they should focus on few things which are as follows: Four Seasons should concentrate on building more brands and focus on all the categories like upper-scale, middle and budget hotels. Unlike Accor group of hotel they have segmented their hotels and created a brand focusing the needs of its customers such as Etap, Ibis, Novotel, Sofitel etc. To compete with other leading brands Four Seasons should come up with more hotels all over the world for more brand recognition and for customers to have a taste of their service. Furthermore Four Seasons should continue the effective management of the hotel the way they are doing it to sustain in the market. CONCLUSION With the base of the case study and research on Four seasons hotel, Canadian based business has an excellent brand recognition all over the world. The company is moving ahead with excellence along with strong financial and operational management. Different innovative ideas of Four Seasons hotel helped them grow in this hospitality business over the years furthermore during the time of recession Four Seasons hotel did really well, thus it says Fours Seasons Hotel has turned economic down turn to a competitive advantage over their competitors by coming up with different properties with prime location after recession (they responded very well to economic downturn). They took the down turn as an opportunity to expand and thus they are achieving excellence in their business.
Monday, January 20, 2020
Listening Without Judgment and Thinking Positively :: The Sketch Plays Life Essays
Listening Without Judgment and Thinking Positively The sketch that was just been performed on stage by my friends shows you one of the consequences that can arise due to listening without judgment. There are many more consequences that you can imagine but I can tell you that they are all disastrous. Misunderstanding is a major factor which is the origin of fights in families. A person young or old must always be taken seriously when relating his problems. It is not always necessary that a younger person is always at fault. An older person may also be at fault. In many families, if a person is older than all the family members it means that he is always right. Why is this so? Is he not human? Every human make mistakes. In many films you can see that when actors have lots of problems they go and refuge themselves in cigarettes, alcohols, drugs and some even suicide themselves. In the sketch you can see that when his father takes him for the culprit, he started to drink alcohol and this has resulted into a lot of problems for not only him but also his parents. This does not happen only in films but also in the actual life. I myself have a relative who has started smoking just because of his own problems. One day I asked him why he has started smoking. He told me that when his business was not working well he had no one to entrust himself and then started to smoke and as you all know "once pop up can't stop" now he is unable to quit smoking by himself. So just imagine that you go and tell your parents about your problems and they do not listen to you or make you the culprit without knowing the whole problem. What would be your reaction? Won't you react in the same way as these persons? Naturally this will discourage you even more. Thinking positively Thinking plays a very important role in our everyday life. Every action is accompanied by a thought. There are two main ways of thinking; Thinking positively and thinking negatively. Frankly speaking thinking positively is much better for yourself and your surroundings. Any negative thought can have terrible consequences and this is one of the factors that prevents national unity. Jealousy is an imperfection that man has a role to play in the creation of negative thinking. For example a person can see his wife talking with a stranger. If the man thinks negatively about it, then consequences like fighting may lead to divorce; now if the couple has children just imagine through which Listening Without Judgment and Thinking Positively :: The Sketch Plays Life Essays Listening Without Judgment and Thinking Positively The sketch that was just been performed on stage by my friends shows you one of the consequences that can arise due to listening without judgment. There are many more consequences that you can imagine but I can tell you that they are all disastrous. Misunderstanding is a major factor which is the origin of fights in families. A person young or old must always be taken seriously when relating his problems. It is not always necessary that a younger person is always at fault. An older person may also be at fault. In many families, if a person is older than all the family members it means that he is always right. Why is this so? Is he not human? Every human make mistakes. In many films you can see that when actors have lots of problems they go and refuge themselves in cigarettes, alcohols, drugs and some even suicide themselves. In the sketch you can see that when his father takes him for the culprit, he started to drink alcohol and this has resulted into a lot of problems for not only him but also his parents. This does not happen only in films but also in the actual life. I myself have a relative who has started smoking just because of his own problems. One day I asked him why he has started smoking. He told me that when his business was not working well he had no one to entrust himself and then started to smoke and as you all know "once pop up can't stop" now he is unable to quit smoking by himself. So just imagine that you go and tell your parents about your problems and they do not listen to you or make you the culprit without knowing the whole problem. What would be your reaction? Won't you react in the same way as these persons? Naturally this will discourage you even more. Thinking positively Thinking plays a very important role in our everyday life. Every action is accompanied by a thought. There are two main ways of thinking; Thinking positively and thinking negatively. Frankly speaking thinking positively is much better for yourself and your surroundings. Any negative thought can have terrible consequences and this is one of the factors that prevents national unity. Jealousy is an imperfection that man has a role to play in the creation of negative thinking. For example a person can see his wife talking with a stranger. If the man thinks negatively about it, then consequences like fighting may lead to divorce; now if the couple has children just imagine through which
Sunday, January 12, 2020
Delta Airlines Plays Catch-Up
1. What business risks would Delta is taking if it decided not to catch up with industry leaders in using IT to gain a competitive advantage? Delta would fall behind the industry and its customer expectations. If Deltaââ¬â¢s business processes were significantly inefficient and ineffective compared with its competitors, it would lose business. Airline customers are typically operating under time constraints and pressures to catch flights and connections, and they do not want to be inconvenienced by inefficient and ineffective business processes.2. What competitive advantages can an airline gain by using DSS and EIS? An airline can use both DSSs and EISs to uncover areas where the company can create competitive advantages and perhaps first-mover advantages such as self-check in and printing boarding passes from home. First-mover advantages can be enormous and place an organization in the position to significantly impact its market share. A fast follower can also increase its market share by tagging onto the first-movers ideas. It also has the advantage of avoiding some of the mistakes or pitfalls that the first-mover might have made. Of course, a fast follower will only obtain a temporary advantage, as many competitors will begin to implement the innovative IT system.3. What other industries could potentially benefit from the use of yield management systems? Almost all industries could benefit from the use of a yield management system. Like in health care industry for doctor visits and even the telecommunications industry for shared modem services.4. How can American and United use customer information to gain a competitive? Both airlines used their innovative IT systems to gain valuable business intelligence into their customer information. They conceived and rolled out hugely successful frequent flyer programs, which increased the likelihood that frequent business travelers, their most profitable customers, would fly with them instead of with a competitor. Frequent flyer programs require sophisticated computer system to properly account for and manage the flight activity of millions of customers. Ultimately, frequent flyer programs became an entry barrier for the industryà because all airline companies felt they could not compete for the best customers without having their own frequent flyer systems.5. What types of metrics would Delta executives want to see in a digital dashboard? Delta could use throughput and speed efficiency metrics to baseline and benchmark its gate and boarding applications. It could also use usability and customer satisfaction effectiveness metrics to determine the satisfaction in its gate and boarding applications. The dashboard could also contain information on market pulse, customer service, and cost drivers. It should also allow for sensitivity analysis, what-if analysis, and goal-seeking analysis.6. How could Delta use supply chain management to improve its operations? Airline security is one of the hott est topics today. Delta could use supply chain management to monitor luggage, scan bags, and detect bombs and other hazardous material. It could also create a more efficient and effective supply chain allowing the company to pass these savings onto the customer, while making the company more profitable.
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